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This site rumfestival.at had the following in the web page, "Die neue große Rummesse in Österreich." Our analyzers noticed that the website stated " In the end, we can finally say that the austrian crowd was part of the event and is totally into the rum trend as we all are." The Website also stated " The combination of all of this finally made a huge success out of this event! Wien, im Herzen Europas, ist der ideale Austragungsort für eine Fachmesse für interessierte Besucherinnen und Besucher sowie für Aussteller und Händler! Das Vienna Rumfestival wird mit hochwertigen Masterclasses und Tastings." The website's header had Rumfestival as the most important keyword. It was followed by Rumfest, Rummesse, and Rum which isn't as highly ranked as Rumfestival. The next words the site used was rum fair.